The Who at the Grande Ballroom
March 9, 1968
Description: Gary Grimshaw created his first Grande Ballroom poster six months before this show for The Who and The Electric Prunes, along with the bands Thyme and Soap. The Grande was going fairly well at the time after a rocky start. Russ Gibb, the promoter of the ballroom, credits Gary’s compelling visual artworks with helping to bring in the audience and capturing the spirit of the ballroom. Grimshaw had been in San Francisco the year before where he witnessed that scene that inspired him to create his own style in the Detroit scene. In the film Louder Than Love: The Grande Ballroom Story by Tony DiAnnunzio, Roger Daltry remembers this show in great detail. Based on the looks of the outside of the building the band expected very little, but they left the gig that night wishing that every gig on every night could be so uplifting. They left town totally inspired and their travel companion stayed on to manage the Grande Ballroom for a while thereafter. The band considered it an upgrade in status for Tom Wright. Here we have Gary’s usual understated expert lettering around a central figure, classic Grimshaw layout. To keep printing costs low many of Gary’s designs were one or two color posters.
Posters are printed on 12lb. cardstock acid-free paper from a sustainable source.